Conclusion
Given the great success that many marketers have enjoyed pushing their products or services through the MySpace social networking community, I guess that many people might assume that doing the same with Facebook should not be so difficult.
Facebook is intrinsically different to MySpace however, and anyone who seriously wants to try to market using Facebook needs to understand that right from the outset. Facebook members truly do see their site as a genuine community and are fiercely protective of it.
Thus, promoting and attempting to sell a product or service on Facebook in a direct manner is unlikely to work, and until ‘Social Ads’ is better established, it is a little hard to know whether they will make a significant difference to this picture.
However, as demonstrated by our breast cancer applications example, if you can think creatively enough, there is no doubt that there are ways that good money can be made through the Facebook community.
In conclusion, this is the recommended marketing tactics for making money on Facebook:
1. Create your Online Store.
2. Tie in some worthy ‘cause’ to your Page and then advertise the cause using ‘Social Ads’.
3. Take a look at what the most popular applications are, and see if you can make any of them even better.
4. Use the application to drive hundreds of thousands of visitors to your Page.
5. Once you no longer require the application, sell it.
6. Then get networking all over Facebook as quickly as you can.
That way, I have no doubts at all that using Facebook to market your products and services can be every bit as profitable as any other social networking site.
Go back to Web2.0 Marketing - Facebook Part 1
Psst!...Have you Heard the Buzz?
