Step Five: Duplication

Duplication, in this context, simply means working to achieve similar results across programs.

In other words, each time you begin marketing a new program, you must make all of the necessary investments of time and money in order to build your income from that program up to a level near that of your existing programs.

Of course, this may not always be possible depending on the program. For instance, you might be getting insanely high commissions from one program, while your new program is just meant to be a modest, residual income stream.

So, maybe you earn between $4,000-$8,000 per month from one program, due to it being based on “one time” payouts, downline performance, etc… Meanwhile, you enter into a new program for residual income, and manage to build it up to a solid $3,500 per month.

This is fine. You don’t have to try and ‘force’ your results here if you’ve hit a ceiling. The point is that you are making your investment into each program worthwhile.

You don’t want to jump from program to program making $500 here, $200 there, sometimes $1,000 over at this other one….you want to accumulate a LARGE amount, not small ones.

Again, the ultimate goal of duplication is to ‘re-create’ sizable results (and similar) results in each new program, meaning:

- You spend about the same each month on lead generation in each program.

- You spend roughly the same amount of time managing the program once its automated.

- You achieve similar results in the new program - enough to make the investment worthwhile.

Should you find yourself in a program where this is not the case, where you are spending far more money and time to produce those results, then you should quickly drop that program and move on to a better one.

To sum up: You should be able to apply your marketing system to any program and duplicate your results.