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Category Archives: Traffic

Web 2.0 Marketing - Facebook Part 9

Teething Problems
Now, as I have suggested on several previous occasions, Facebook social ads are still very much the ‘new kid on the block’, and therefore there are still a few initial teething problems to be dealt with.  Possibly the biggest problem that there is at the moment is that once your advert is created, it [...]

Web 2.0 Marketing - Facebook Part 8

Placing an Ad on Social Ads
In order to arrive at the initial ‘Social Ads’ set-up screen, you need to scroll to the bottom of your initial Welcome screen and click ‘Advertising’. This will bring you to the screen like this, where you click the big green ‘Get Started’ tag:

This is the screen where you choose [...]

Web 2.0 Marketing - Facebook Part 7

Social Ads
The Social Graph
During the roll out of what Facebook call their ‘F8 platform ‘ in November 2007, Facebook CEO Mark Zuckerberg suggested that the changes represented a completely new way of advertising online through the introduction of ‘Social Ads’.  This, he suggested, was because the new advertising service would include advertisers in the community [...]

Web 2.0 Marketing - Facebook Part 6

Recent Facebook Changes
Until only one year ago, Facebook was still a relatively exclusive closed community - one that was principally focused on college and high school students, particularly in the USA. Over the course of the past year, Facebook has been making some very dramatic changes to the way that it operates.
Some of the changes [...]

Web 2.0 Marketing - Facebook Part 5

Using Classified Advertising
You may have noted from the top left-hand side bar of the homepage that there is a section of the Facebook site that is called ‘Marketplace’. This is the Classified Advertising section of the Facebook site. 
Over the past couple of years, many online business people and internet marketers have enjoyed significant levels of [...]

Web 2.0 Marketing - Facebook Part 4

An Initial Facebook Overview
If you are used to opening up the home page of MySpace, then you will in all probability find the first page of Facebook somewhat plain, perhaps even a little bland. However, you can clearly see from the screenshot below that the first thing the site encourages you to do is to [...]

Web 2.0 Marketing - Facebook Part 3

Comparing Facebook with MySpace
Despite all of these facts and figures, however, MySpace is still by far the most popular social networking site, and that is a situation that seems unlikely to change in the near future.
All of the major community sites emphasise that their main function is to provide a means for people from all [...]

Web 2.0 Marketing - Facebook Part 2

Facebook – From Then To Now
Facebook was originally founded in early 2004 by a group of ex-Harvard university students as a service that was initially restricted to students of their own university.
From there, Facebook rapidly expanded their services into most of the Ivy League universities in the USA, and thereafter it went to a larger [...]

Web 2.0 Marketing - Facebook Part 1

Introduction on Social Networking Sites
There can be little doubt that the nature of the internet has changed significantly over the last two or three years.
Nor can anyone seriously question the fact that one of the most obvious changes has been the rapid and exciting growth of the ‘interactivity’ of websites on a truly global scale.
With [...]

Web 2.0 Marketing - YouTube Part 7

Frequently Asked Questions About YouTube
Now that you have the basics down, it is up to you to make extraordinary videos. Here are several frequently asked questions newbies have when starting with YouTube.
If you do not find the answer you need, check out YouTube.com’s help section, where you will find a comprehensive listing of hundreds of [...]