Conclusion
Given the great success that many marketers have enjoyed pushing their products or services through the MySpace social networking community, I guess that many people might assume that doing the same with Facebook should not be so difficult.
Facebook is intrinsically different to MySpace however, and anyone who seriously wants to try to market using Facebook [...]
The Real Facebook ‘Eldorado’
So far, we’ve looked in detail at most of the new advertising initiatives that Facebook has recently introduced such as Social Ads, Pages and Beacon, and concluded that, at least at this moment, there is probably not a great deal of money being made.
There is one aspect of Facebook, however, where there [...]
What Will My Blog Visitors Think About Audio, Video or Podcasts?
The short answer is that they are going to love them. A term that is sometimes used is ‘User Enhancement Optimisation’.
You know what SEO (Search Engine Optimisation) is but it is possible that UEO (User Enhancement Optimisation) is equally or maybe even more important.
Remember, it [...]
How do I get audio and video for my blog?
Just to set your mind at ease right away, you don’t have to shoot your own video or record your own audio.
You can do that, of course, if you want to and if you have the equipment and the know-how but you really don’t have to.
There [...]
Why do I Need Audio, Video or Podcasting on My blog?
Successful internet businesses all depend upon one common factor. That common factor is traffic. Traffic equals sales. Sales equal profit.
It doesn’t take a rocket scientist to figure out that a successful business must make sales and a profit and in order to make sales and [...]
Social networking isn’t a new phenomenon. It wasn’t invented in the twenty-first century. Every Elks Lodge, Lions Club, Chamber of Commerce, Church, Sewing Circle, Book Club, etc. that ever existed afforded an opportunity for social networking. Some social networking groups are secretive.
They have passwords and secret signals that help one member identify another member. Others [...]
How is Social Bookmarking Affecting Education?
Teaching and learning are the two components of education. The objective of transferring information and knowledge from one person to another person or a group of persons is being greatly affected by social bookmarking.
The exchange of information and the coming together of like-minded individuals into loosely knitted online communities are [...]
Beacon
The Beacon facility allows you to decide what actions of a visitor to your site are worthy of reporting to other site followers. So, this could be something like making a product purchase from your store, adding an item to a wish list or maybe signing up for some free service. Basically, you [...]
“Pages”
Going right back to the first screen of creating our ‘Social Ads’, you may recall that you were presented with the option of sending a visitor to pages of a website that is outside of Facebook or creating a new ‘Page’ on the site. Creating such a ‘Page’ is a free service that allows you [...]
So, are ‘Social Ads’ worth using?
Well, at the time of writing, it is probably fair to say that the jury is still out, and that the matter is undecided. Whilst clearly a lot of the initial bugs and wrinkles will be ironed out of the system over time, only Facebook can know how many [...]
Psst!...Have you Heard the Buzz?
