August 27, 2008 – 5:04 am
Everywhere you turn nowadays, you always hear about venturing into entrepreneurship. But what is entrepreneurship exactly? It is actually defined as the process wherein a group or an individual makes an effort to pursue opportunities to satisfy needs and wants through uniqueness and innovation. Some people have the misconception that entrepreneurs are gamblers in the [...]
One of the biggest myths regarding starting your own business is that you are doomed to failure unless you have a natural aptitude or a natural talent for business. In other words, if you weren’t born to be an entrepreneur, then you are going to be sunk before you even start. Needless [...]
In Review
Mastering the fundamentals of Social Networking and the Web2.0 philosophy is merely the permission-based art of selling - knowing how to present whatever it is that you’re selling to your visitor in such a manner that she feels you will personally solve her problems or fulfill her dreams.
Anybody can sell anything to anybody and [...]
Personalise and Be Specific
Whenever you sit down to write advertising copy intended to pull the orders - sell the product - you should picture yourself in a one-on-one situation and “talk” to your reader just as if you were sitting across from him at your dining room table.
Be specific and ask him if these are [...]
Honing Your Copy Writing Skills
To start learning how to write good ads, carefully study:
High-octane Copy Writers, like Marc Goldman and Alex Mandossian.
Issues of The National Enquirer. These are some of the all-time highest paid copy writers, and with good reason.
No, I am not suggesting studying articles such as “Jennifer Williams Gets Impregnated By Alien!”. Only [...]
Delivery Is Everything
“It doesn’t matter whether your product is information or a flyswatter. If you understand marketing, you can make serious income.”
Robert G. Allan, Author
Multiple Streams of Internet Income
How will your offerings make me look better, feel better? What will my family and friends say? Will this help me enjoy my leisure? Money is forever [...]
PART II: YOU ARE YOUR TARGET AUDIENCE
What’s In It For Me?
It’s ALL about value adding. If I were to actually take a moment out of my busy day, and experience your Web endeavor for the first time…
“The challenge you face is that people don’t care about you. They care about themselves, which is pretty natural.”
- [...]
Safe Rule of Thumb for ANY Business Endeavor
The more money [up front] you invest in yourself, the less time that you’ll be shackled to your venture. The less money you are willing to you invest in yourself, the more time you will spend [exponentially] to overcome lack of funds.
In a nutshell, you can actually become [...]
Summary and Conclusion
Let me make a summary of all the principles we have covered in this article series.
Cash flow is more important than revenue
Cash today means more leads, more posture, more education and hence: MORE DOWNLINE
Expenses can be minimized. Spend only on what you really need for your business
Make sure your downline succeed. When you [...]
Developing Your Own Turn-Key System
Network Marketing is a business for yourself but not by yourself.
Although there no hard and fast rule or any magic formula that I can suggest, because any system you decide to create will differ from company to company, you can develop your own turn-key system within your organisation.
What this means is [...]