Before spending any money on MLM (Network Marketing, Multi-Level Marketing) lead generation, it is important to examine ask a few questions about the leads you are getting.

The Importance of Lead Generation in MLM

Because of the over-hyped promises of money and freedom created by some MLM distributors, the MLM industry has received a lot of bad publicity. Very few people have ever achieved a high level of success in any MLM business and even fewer have ever been able to maintain their achievements over any period of time.

This does not make MLM companies bad. Nor does it mean that the opportunities do not afford the average person a means to make extra money or even to change their lifestyles.  On the contrary, MLM, when approached properly, can be a very promising business opportunity for individuals who are serious about starting their own business but do not have the time or money to commit to a traditional business.  MLM offers many individuals the chance to start their own business while maintaining their regular day jobs for financial security. 

How Does One Ensure Success in MLM? 

Through MLM lead generation.  There are 2 big benefits of MLM lead generation:

1. It allows you to build your business without having to approach your friends and relatives. One of the reasons why most people shy away from MLM is the fear of having to approach friends and family. If you have been involved with more than one MLM business in the past, you may have probably already approached all your close contacts and lost your credibility when you were unsuccessful in building your business.

2. MLM lead generation offers a duplicable method to build your business that you can pass on to your downline. Anyone can buy leads and work them over the phone or through the internet with the use of an autoresponder.  If you ask any successful network marketer, they will tell you that one of the main components to success is the ability of your downlines to duplicate your success.  Being able to build your own network is the first step to building a successful MLM business, but unless your downlines can achieve the same success, your MLM business will never really offer you real residual income. 

How Do You Assess MLM Leads? 

Here are 5 questions you should be asking before you pay any money for MLM leads:

1. How many times are the leads sold? Many MLM lead companies sell their leads over and over, meaning that you will be contacting a prospect that has already been marketed to. What you want are fresh leads that are exclusively yours.

2. How old are the leads? Would you rather contact a prospect that has expressed an interest in the past 48 hours or in the past 48 days? Being able to strike while the iron is hot, so to speak, is a great benefit of a fresh MLM lead.

3. How many leads do you get for your money? Obviously the more MLM leads you have get, the more leads you can approach to help build your business. This is especially important when you are first starting or when you are helping your downline get started.

4. What is the quality of the lead? Nothing compares to an effective MLM lead generation that contains both a phone number and email address along with a few qualifying answers to questions like “How much can you invest to get started?”, “How soon do you want to get started?”, or “When is the best time to contact you?”.  A prospect that has answered these types of questions offers you a much better quality lead than if you were just given a name and an email address.

5. What is the response rate? Obviously this will improve as your skill level at working your MLM lead generation improves but you can increase your advantage if you have fresher, high quality leads.  

These are some of the more pertinent factors to be aware of before buying leads but you must also be careful when choosing an MLM lead company to purchase your leads.