You finally realise that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you know everything there is to know about opt-in lists and have followed the blueprints down to the t’s and i’s but you still aren’t able to make a profit.

In fact, you may be losing money. You may be hiring writers to help you out, or there are some other expenses incurred in the process of creating and managing your list. Even if you have a big list, only a very small percentage actually buys from you. The net result is that you are still losing profit. You’ll soon realise that after a few months when you see your statistics and sales figures.

So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived right in. You chose a topic that you thought could be quite popular and would earn you money. This was not the case. Just because you wrote to people on your list doesn’t mean they are going to buy instantly.

For those who have started an opt-in list and have failed, the good news is that you can rejuvenate your failed venture. For those who are just starting their first opt-in list, here are 3 quick and easy ways to build a profitable opt-in list:

1. Get your customers to trust you and your products first.

Just launching your opt-in list will not make you an expert and a believable seller. You need to add many useful articles first before you start an opt-in list. Write about the topic you know and have started to use for your site. Search the forums first to gain knowledge about your customers about their wants and needs and target those wants and needs.

Join forums from other sites as well. Offer expert advice and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what you’re business is all about.

The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that they feel will be a good exchange for their money. People are not going to buy something based on your recommendation if they don’t know you.

2. Find a product or service that people want and need.

Although it may not be your forte, if you offer a service or product that you have thoroughly researched, you can pass on your new knowledge. Invest your time, effort and money to learn new information that the buyers or subscribers of your opt-in list will find useful. Do your research well and you will see the profits come in. Additionally, if you provide your subscribers with promotional material that they can use, they will indirectly help you advertise your business.

3. Make friends with other opt-in list users.

This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the internet to use, there is nothing like getting a first hand account from someone you trust.

Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.

Building a profitable opt-in list don’t just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.